Best Supply-Side Platforms (SSP)

How does a Supply-Side Platforms (SSP) work?

An SSP is a technology platform that allows advertisers to manage their ad campaigns across multiple channels. It’s like an online advertising agency, but it works with publishers and networks instead of directly with brands. The SSP aggregates inventory from many different sources (publisher sites, exchanges) into one place so the advertiser can buy ads on all those sites at once through one interface. This makes buying media much easier for advertisers because they don’t have to deal with individual websites or negotiate rates individually; they just go through the SSP and get access to everything in its network at once.

What types of Supply-Side Platforms (SSP) exist?

There are two types of SSPs, those that use a publisher’s inventory and those that don’t. The former is called an “inventory-based platform,” while the latter is known as a “non-inventory based platform.” Inventory-based platforms allow publishers to sell their own ad space directly through the network; non-inventory based platforms do not have this capability but instead work with third party publishers who then resell ads on behalf of these networks.

What are the benefits of a Supply-Side Platforms (SSP)?

The benefits of a Supply-Side Platforms (SSP) are numerous. First, it allows you to manage your inventory across multiple channels and devices in real time. Second, the SSP will help you optimize your ad spend by allowing for better targeting based on user behavior data from other platforms such as Facebook or Google AdWords. Thirdly, an SSP can provide more transparency into how much each channel is costing per click/impression so that advertisers know exactly where their money is going when they’re advertising online through various networks like Bing Ads or Yahoo Gemini. Finally, with all this information at hand about what works best for which audience segmentation and device type – marketers have access to actionable insights that allow them to make smarter decisions regarding future campaigns.

What are the disadvantages of a Supply-Side Platforms (SSP)?

The main disadvantage of a SSP is that it can be expensive. It requires you to pay for the services provided by the platform, which means that your margins will decrease as well. In addition, if you are using an SSP and they decide to change their pricing model or add new fees, then this could have a negative impact on your business’s bottom line.

Which companies should buy a Supply-Side Platforms (SSP)?

The companies that should buy a SSP are those who have the most to gain from it. These include large publishers, agencies and brands with high volumes of traffic or ad inventory. They can use an SSP to optimize their campaigns across multiple channels in real time, which is especially useful for mobile advertising where there’s no cookie tracking available yet.

Based on what criteria should you buy a Supply-Side Platforms (SSP)?

The criteria for buying an SSP are the same as those used to buy any other software. You should look at ease of use, scalability and cost effectiveness.

How is a Supply-Side Platforms (SSP) implemented?

The SSP is a software platform that allows publishers to manage their inventory and sell it through multiple ad exchanges. It also provides the ability for advertisers to buy ads from all of these different sources in one place, which makes buying easier and more efficient.

When should you implement a Supply-Side Platforms (SSP)?

When you have a large volume of traffic and want to optimize your ad spend. SSPs are great for advertisers who need to scale their campaigns quickly, or those with high volumes of inventory that they can’t manage on their own. They also work well when there is limited time before an event (like Black Friday) where the demand will be very high but supply may not be able to keep up.