Best Eye Tracking Software

How does a Eye Tracking Software work?

Eye tracking software works by using a camera to track the movement of your eyes. The eye tracker is usually placed in front of you and it tracks where your pupils are looking on the screen. It then sends this information back to our servers so that we can process it, store it and display relevant content based on what you’re viewing at any given time.

What types of Eye Tracking Software exist?

There are two types of Eye Tracking Software. The first is a desktop application that runs on your computer and the second type is an online web-based software which can be accessed from any device with internet access. Both have their own advantages, but we recommend using our Online Web Based Software as it’s more convenient to use for both you and your participants.

What are the benefits of a Eye Tracking Software?

Eye tracking software is used to measure the eye movements of a user. It can be used for many different purposes, such as improving usability and navigation on websites or mobile apps, measuring attention in advertisements and much more. The benefits are numerous but include increased conversion rates, better understanding of users’ needs/wants etc…

What are the disadvantages of a Eye Tracking Software?

Eye tracking software is not a perfect solution. It has some disadvantages, such as the following ones:

Which companies should buy a Eye Tracking Software?

Eye tracking is a great tool for any company that wants to understand how people interact with their products. It can be used in many different industries, including automotive, consumer electronics and healthcare. For example, eye tracking studies have been conducted on the following topics:

Based on what criteria should you buy a Eye Tracking Software?

The 3 most important criterias are "Functionality", "Reliability" and "Ease of Use".

How is a Eye Tracking Software implemented?

Eye tracking software is implemented by using a camera to capture the eye movements of an individual. The data collected from this process can be used for many different purposes, including marketing and advertising research.

When should you implement a Eye Tracking Software?

Eye tracking is a great way to understand how users interact with your website. It can be used for many different purposes, such as understanding the user journey through your site or finding out where people are looking on specific pages. You should implement eye tracking software when you want to know more about what makes up an effective design and how it affects conversion rates.